Why Social Media Marketing is Like Brushing your Teeth

Posted by on August 11, 2014 in Blog, Post To Home Page, Social Media | 0 comments

Why Social Media Marketing is Like Brushing your Teeth

I’ve been a marketing consultant for over a decade and, knock on wood, I have never been at a loss for rewarding work, even though I didn’t advertise; I didn’t blog for my business and I didn’t update my website more than once every few years.  I know…Shame on me, right?

My excuse for not investing in me was that I was spending all my time investing in the success of my clients.   I spent so much time marketing on their behalf that I never seemed to have any time left for my own business.

So how did I maintain a steady stream of clients?   Surprisingly it was through my personal network on social media (Twitter, Facebook and LinkedIn), where I like to engage with people and businesses who share my passion for golf. Social media opened a whole new market for my business without me ever using it to “market” On-Mark-IT.

Social media is like brushing your teeth So when new clients (especially small businesses with minimal budgets) tell me they can’t afford the time to be active on social media, my answer to them is this, “You can’t afford not to.

If you want your business to succeed, you need to treat social media management like brushing your teeth. You have to do it multiple times a day or your brand, like your teeth, will rot.”

Now don’t panic! Multiple times a day doesn’t mean multiple hours a day. It will take a few hours to initially set up your accounts/pages on social networks, but after that it doesn’t have to take a ton of your time.

I like to recommend an hour a day to really engage with target audiences, but even with just ½ hour a day, you’d be amazed at the results.

But don’t just take my word for it…

According to one of the industry’s leading Inbound Marketing software companies, HubSpot

  • Businesses with only 51-100 followers on Twitter generate 106% more traffic to their websites, apps and online stores than those with 25 or less!
  • 3 out of 5 Small to Medium Enterprises (SME) gain new customers as a result of their social media efforts.

Social Media Examiner (one of my favorite sites) reported that companies that invest 6+ hours a week on social media marketing can expect to see lead generation increase by 65% and website traffic increase by 78%.

So… do you still believe you can’t afford even 30-60 minutes spread over your day to help grow your business?   You don’t need to be a rocket scientist to be good at social media. You just need to be as committed to it as you are to your dental hygiene, and practice time-saving “tricks of the trade”.

To help you, I’ll be posting tips, tricks and best practices on how to execute a successful social media campaign for a small business on my blog.

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Or if time is of the essence and you want to fast-track your way to business success through social media, contact me.