As we gathered around TV screens, mobile apps, or twitter feeds to watch Patrick Reed defeat Jimmy Walker in a playoff at Kapalua this weekend, it seemed especially fitting that NBC and the Golf Channel air the annual tournament of champions.
After all, the biggest winner of 2014 was the NBC/Golf Channel partnership that hit content marketing out of the park. Wait a second… wrong sport. (more…)
As you return to your office and begin sifting through emails this week, there are three story themes monopolizing the internet worth a deeper look when planning your 2015 marketing plan…
Earlier this year I wrote an article about the generation gap between golf courses and their future players. It caught the attention of Jeff Harrison from the Golf Industry Training Association, who invited me to participate in one of their Fairway Executive Podcasts.
Jeff asked some thought-provoking questions such as, “What one quote has inspired me the most in my career”. (more…)
It’s been over 2 months since I posted a survey on this blog to try and learn why more millennials aren’t taking up golf and what could be done to entice them to give the sport a try.
It was a bit of a slog trying to get kids to respond to the survey even with targeted ads on Facebook for the 17-25 age group and the support of my golfing friends and colleagues who shared it with the young people they know. Even the potential to win one of two $50 Amazon Gift Cards wasn’t enticement enough for many. (more…)
In 2 days I will have been on Twitter for 7 years! Wow…I had no idea I’ve been a twit for that long (that’s what many people called peeps like me back then). I can’t say I blame them.
I really didn’t remember why I joined, other than I was intrigued. But it didn’t take me long to realize the power of 140 characters. And then I was hooked! (more…)
In today’s hyper-connected social world, the importance of having a website is a no-brainer for businesses of all types and sizes. But it’s amazing to me how many companies pop up some brochure-ware online and think that just because they built a website, customers will come a’calling. Nothing could be further from the truth. (more…)
Unless you’ve spent the last several years marooned on an uninhabited island with your volleyball companion, Wilson, you’re already very familiar with Facebook. I bet you follow your kids there (if they haven’t blocked you ;)) or maybe stay in touch with old school chums. But do you really know the best way to exploit its powers to help you reach your business goals? Here are some best practices to get you on your way. (more…)
What was once just an online destination to connect with friends and family, social media has become an integral part of successful marketing plans for companies that recognize its power to connect with, engage with and influence prospects in both B2C and B2B markets. (more…)
Social media doesn’t sleep, but your target audience does take naps, vacations and timeouts. Knowing when your customers and prospects are active and interacting on social media makes getting your brand in front of them a lot easier. (more…)
From fiddling with our feeds to spying on our businesses through their apps, the social media giants have been very busy this week plotting and scheming to on new ways to fill their coffers with our cash.