PressReader

Posted by on August 5, 2014 in Clients | Comments Off

PressReader

PressReader is the global leader in multi-channel, cross-platform content distribution and monetization and the chosen partner of more than 3,500 publishers from 100 countries.
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The Opportunity

In 2006 PressReader realigned its business to focus on digital and mobile solutions for consumers, business clients and publishers.  It needed to launch new digital marketing initiatives to gain brand awareness and sales for its PressDisplay.com service and PressReader apps.  It also needed to grow its content network of newspaper and magazine publishers.

The Plan – Inbound Marketing, Business Planning and PR

I was retained as a senior marketing consultant for NewspaperDirect (recently rebranded as PressReader). Reporting to the CEO, I was responsible for all SEM, SEO, content marketing, PR, social media, advertising and event management for the company’s B2C, B2B and OEM solutions.

I was also the primary author for all corporate communications, marketing collateral and PR, including: business and strategic plans, website content, newsletters, blog, email campaigns, brochures, presentations, media releases, radio and video scripts, case studies, advertisements, contributed articles and investor relation communications.

The Results

I am proud to have helped the company achieve so many successes since I started helping them in 2006:

  • PressReader won the Best Newspaper App for iOS 2 years running
  • The user base for PressReader (which serves consumers and B2B clients) has grown from less than 10,000  to over 30 million today
  • Its publisher network grew from 350 to over 3,500
  • Its social media footprint went from non-existent to:

I continue to consult to PressReader in support of its business planning, content marketing and PR initiatives.

“Over the years, I have truly enjoyed working with Gayle on a number of marketing programs to attract newspaper and magazine publishers to the PressReader publishing network.

She takes the time to understand the business objectives and the specific aspects of the target audience, and is able to tailor the messaging and deliverables accordingly, bringing tangible results. Since Gayle started providing her services to PressReader, the number of our publishing partners has grown tenfold.”

Nikolay Malyarov, EVP, Chief Content Officer and General Counsel at PressReader

“Gayle is a consummate marketing professional who provided my team with top quality content to support our global B2B marketing efforts. She consistently delivered high-quality brochures, website content, custom articles, advertising campaigns, and public relations initiatives that helped drive product awareness in our target markets. She always met deadlines, and worked closely with my team and our strategic partners to understand our markets, and develop the messaging needed to achieve results. 

Gayle is a very positive, enthusiastic person who communicates well with all levels of the enterprise. She is creative, yet gets things done – even when it gets challenging. I would look forward to working with her again.”

Richard Miller, Past VP Sales and Marketing at PressReader