Inbound Marketing leverages the power of content (e.g. blogs, graphics, photos, video, enewsletters, ebooks, white papers, case studies, infographics, and podcasts) to draw your customers to your brand.
And although high quality content is the foundation of a successful Inbound Marketing program, it needs magnets to help attract, engage and convert your target audience into customers. That’s where Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media come in.
SEO/SEM helps people find you, through optimized websites, landing pages and blogs that ranks high in the display results of search engines.
Social media disseminates your content, amplifying its value as people discover it, interact with it and share it with others.
So stop pushing your emails and advertisements down the throats of people who aren’t swallowing your marketing-speak. Instead, pull them into your conversion funnel by creating delectable delights of content that speak to their interests and needs.
Not sure where to start? Don’t panic. I can help you build an affordable and highly effective Inbound Marketing program that will quickly start showing results. Let’s talk!