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FusionWare

Posted by On-Mark-IT Admin on August 7, 2014 in Clients | Comments Off on FusionWare

FusionWare

FusionWare Corporation was a software start-up that developed data access and intelligent integration (web services) solutions. Fusionware-logo1

The Opportunity

The company needed to quickly launch its new FusionWare Integration Server into the market and establish itself as a leader in middleware and integration solutions.

The Plan – Product and Channel Marketing, PR

I was brought on board their first year in business to:

Write all content for the company’s website and marketing collateral
Launch FusionWare and its flagship product into the market through a targeted PR campaign
Develop and execute the FusionWare marketing plan, including market segmentation, research, competitive analysis, branding, media and analyst relations and web site content.
Establish the FusionWare Partner Program

The Results

FusionWare’s PR campaign received significant analyst and media recognition: Gartner, Information Week, InfoWorld, SOA World Magazine, PC Magazine, CRN, and Zapthink
The company quickly grew a loyal customer base from Fortune 500 companies such as Elizabeth Arden Salons, Calmar and Reynolds & Reynolds, to name a few.
It also developed relationships with notable technology and channel partners such as IBM, CLEO, Northgate and PacSoft.

“Working with Gayle Moss from On-Mark-IT has been a truly rewarding experience! Her ability to attract and engage prospects over the Internet has really helped generate qualified leads for us.”

Jane Christie, Past Director of Sales, FusionWare Corporation

Testimonals

“Over the years, I have truly enjoyed working with Gayle on a number of marketing programs to attract newspaper and magazine publishers to the PressReader publishing network.

She takes the time to understand the business objectives and the specific aspects of the target audience, and is able to tailor the messaging and deliverables accordingly, bringing tangible results. Since Gayle started providing her services to PressReader, the number of our publishing partners has grown tenfold.”

Nikolay Malyarov, EVP, Chief Content Officer and General Counsel at PressReader

“Gayle is a talented, highly skilled professional whose diverse experience and versatility has helped PressReader build its visibility and brand reputation. Whether it is writing an article, building marketing strategies or developing a business plan, Gayle contributed immensely to our strategic planning by providing her expertise and insight.”

Chanelle Dupre, Head of Global Marketing and Communications, PressReader

“Gayle exudes professionalism and expertise in her work. She puts her heart and soul into each project making you feel like you are her only client. Gayle demonstrates a unique style of telling a story and capturing interest that brings positive results.”

Ginny Golding, PGA of Canada

“Working with Gayle Moss from On-Mark-IT has been a truly rewarding experience! Her ability to attract and engage prospects over the Internet has really helped generate qualified leads for us.”

Jane Christie, Director of Sales, FusionWare Corporation

“Gayle has been doing digital marketing, social media and public relations for Golf Fore Gals since 2012. All her work is outstanding – flawless. Gayle was key in the re-design and development of our website; if it wasn’t for her our website wouldn’t be what it is today. Her pull and push digital marketing expertise is the primary reason why gals are drawn to our website, and why her blog posts and newsletters are so well received.”

Diane Fru, President Golf Fore Gals

“At last, someone who understands the balancing act of getting marketing punch without punching a hole through the budget. Gayle combines strategic vision with pragmatic execution, resulting in attention to detail without losing sight of the big picture.”

Julie Pfahl, Past Vice President Finance, BitFlash Corporation

“Gayle Moss has been a writer / columnist with Inside Golf since 2009. During that period, aside from top quality copy and content she has provided, it is clear that Gayle has a top professional's grasp of marketing... specifically as it relates to today's digital world. I have no doubt that she would be a tremendous asset to any company.”

Jeff Sutherland, Publisher Inside Golf Magazine

“Gayle is a great communicator who consistently goes above and beyond what is required of her and is responsive to the needs of her clients. She created and managed a successful blog that earned her a loyal following on GolfForWomen.com. Her communication skills and tenacity would make her an asset on any project.”

Alena Bubniak, Past Web Editor, Golf for Women Magazine

“It has been a real pleasure to work with Gayle Moss of On-Mark-IT Consulting. The consummate professional and team player, Gayle balances sound business sense with innovative marketing strategies and programs that generate measurable results for her clients.”

Steve Duncan, Past Head of Marketing, Mitel Corporation

“Gayle Moss is an excellent communicator and public speaker. Her natural ability to connect with her audience, regardless of whether they are partners, customers or employees, results in presentations and seminars that are both engaging and educational.”

Shawn Griffin, Past Vice President of Software, Mitel Corporation

“When we started Golf ClubSox we really had no social media experience and we needed help building awareness and creating our brand with a very limited budget. We needed a lot of handholding as we learned to navigate Twitter, Pinterest, sweepstakes, blogging and newsletters. Gayle was a great teacher; we couldn't have launched Golf ClubSox without her.”

Harriet Moss and Lindsay Byrnes, Golf ClubSox

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