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Guest Post: Marketing to Today’s Millennials On Social Media (Infographic)

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Guest Post: Marketing to Today’s Millennials On Social Media (Infographic)

There’s no shortage of information on millennials, the elusive generation who seems impossible to engage with. While there’s plenty of marketing tactics out there, today we’re going to focus on where you can find a good majority of them: social media.

We’ll look at some ways you can reach them on today’s top platforms, and then I’ll show you an infographic from onblastblog designed to give you the best tips on how to master each of the major platforms.

Connecting with Millennials on Social Media

With so much content present on social media, it’s hard to stand out from the crowd. Tack on the fact that mobile is the primary way millennials consume content, and you have a big obstacle to overcome. The key to understand what this generation prefers, and what they expect.

As an example, millennials don’t like anything that looks like an ad, but they don’t mind native ads that appear as sponsored posts on social media. If your posts mimic these types of sponsored ads and focus on a visually appealing and authentic headline, you’ll grab more eyeballs than a standard advertorial post.

The key term here is integration. Millennials want your content and your product to seamlessly integrate into, and ultimately benefit, their daily lives. Brands like Starbucks do this by allowing customers to place orders and pay via a mobile app before they arrive.

Even something as simple as answering questions and dealing with issues posted on Facebook or Twitter goes a long way towards showing users that you care about more than just their immediate purchase.

Beyond integration, authenticity is key. The fact of the matter is that many millennials won’t connect with your brand unless they feel connected to your brand’s image. Social media is the perfect place to create this image.

Harnessing Social Media For the Connected Generation (Infographic)

Check out the infographic below for a complete guide that will help you create and post content that is visually attractive and eye-catching for the millennial generation. Let us know how it helps you in the comments below!

Social-Media-Image-Sizing-Cheat-Sheet (6)

Matt Banner is the author of OnBlastBlog.com. His passion is to help guide and inspire bloggers (and those who have yet to become one!) Follow him on https://twitter.com/blastyourblog
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The ABC’s of Ad Blocking

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The ABC’s of Ad Blocking

Although ad blocking has been around for years, it has typically been regarded as a nuisance for news media trying to scrape together enough digital dimes to combat the rapid decline in print advertising.  But suddenly it seems to be invoking fear and loathing in the hearts and wallets of online publishers.

Taking a look back at where ad blocking began and where it is going, it’s not hard to  understand why ad blocking has stirred up the media frenzy of late… (more…)

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Guest Post: Measuring Your Content Campaign

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Guest Post: Measuring Your Content Campaign

These days the tools to measure digital marketing campaigns are developing almost  as quickly as the marketing campaigns themselves, which means that you can truly see how your content is working for you. The trick is knowing where to start. (more…)

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How to Leverage Your Brand through LinkedIn

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How to Leverage Your Brand through LinkedIn

When you think social sharing, you likely don’t think LinkedIn. That’s because the publishing option on this business professionals’ network has only been in effect since February 2014. Before last spring the site – mainly used as an online recruiting platform – didn’t allow users to create their own content. Now that the opportunity exists, it’s one that you should seriously consider in your own content marketing campaign. (more…)

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Mastering Facebook

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Mastering Facebook

In an increasingly digital world, where new communication platforms are developed daily, Facebook remains a powerful marketing tool. Why? Well, besides the total measure-ability, low cost and high ROI, Facebook reaches your target audience when they are most susceptible: down time. (more…)

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Engaging the Elusive Millennial

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Engaging the Elusive Millennial

In case you haven’t noticed, Baby Boomers’ babies are gaining increased buying power and market share, inspiring a sense of panic among marketers unsure of how to reach this millennial generation. Our advice: don’t panic, but do read on. (more…)

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5 Easy Steps to Content Marketing Success

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5 Easy Steps to Content Marketing Success

Okay, so you’ve read the success stories and forecasts and you’re starting to buy into this whole content marketing concept. But where to begin?   It all starts with a single step… (more…)

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Go Mobile Before you Go Mad

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Go Mobile Before you Go Mad

You followed the basics and set up a targeted content marketing campaign, but all this talk about mobile is a bit overwhelming. Don’t sweat it, here are a few simple tips on how to mobilize your marketing… (more…)

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4 Tips to Help Improve your Email Marketing

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4 Tips to Help Improve your Email Marketing

Did you know that today is International Thank a Mailman Day — an interesting worldwide observance given how the use of traditional postal services continues to plummet, and costs soar accordingly.

These days when we think of  mail, it is more often email that first comes to mind. So on this very special day, what better opportunity to delve into the wonderful world of eNewsletters.

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What Marketers Can Learn from Winnie the Pooh

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What Marketers Can Learn from Winnie the Pooh

You may not know the movie that made it famous (Field of Dreams), or know which actor said it (Kevin Costner), but chances are you have heard this classic line:

“If you build it, [they] will come”

So here’s the catch (excuse my baseball pun): what helped a movie garner Best Screenplay and Best Picture nods won’t help you succeed in business.

January 18th is National Winnie-the-Pooh Day, and in honor of Winnipeg’s beloved bear, let’s consider his perspective instead: (more…)

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