Delivering the RIGHT message to the RIGHT audience at the RIGHT time.
More About Our Company
A focused and results-oriented marketing and communications consultant, I am passionate about promoting companies, products, people and services to grow brand awareness, market share, revenues and profits.
I have more than 10 years of experience planning and executing effective marketing and communication campaigns for my clients in the technology, publishing, golf and non-profit industries and I’d love to do the same for you!
So if you’re looking for help in harnessing the latest tools, technologies and best practices to execute successful marketing campaigns to grow your business without breaking the bank, let’s talk!
September 13, 2015 |
Although ad blocking has been around for years, it has typically been regarded as a nuisance for news media trying to scrape together enough digital dimes to combat the rapid decline in print advertising. But suddenly it seems to be invoking fear and loathing in the hearts and wallets of online publishers. Taking a look back at where ad blocking began and where it is going, it’s not hard to understand why ad blocking has stirred up the media frenzy of late… What is ad blocking and why is it suddenly such a problem? Ad blocking extensions originated within online gaming circles, where interruptive pop-ups and other advertisements drastically affected the gamer’s experience. The incentive was two-fold based...
June 13, 2015 |
These days the tools to measure digital marketing campaigns are developing almost as quickly as the marketing campaigns themselves, which means that you can truly see how your content is working for you. The trick is knowing where to start. TAKE IT PERSONALLY No matter how sophisticated analytic technology becomes, there will always be ambiguity when it comes to measuring your online marketing force. You likely can’t compare your statistics with Nike, but you can determine if your presence – and sales – are increasing as a result of your content initiatives. START STRONG Before you start measuring growth, determine your starting point and set some relevant goals. Do you want your social media interactions to convert into 5x more sales?...
May 3, 2015 |
When you think social sharing, you likely don’t think LinkedIn. That’s because the publishing option on this business professionals’ network has only been in effect since February 2014. Before last spring the site – mainly used as an online recruiting platform – didn’t allow users to create their own content. Now that the opportunity exists, it’s one that you should seriously consider in your own content marketing campaign. WHY? First of all, LinkedIn users are unique. 59% of LinkedIn users don’t visit Twitter, meaning that your inclusion of this additional social avenue will help you to reach brand new consumers. Second of all, LinkedIn users are active. 40% of LinkedIn users check the site daily, and...